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The Greenwashing Trap
The Greenwashing Trap Buzzwords like "sustainable," "natural," "ethical," "green," and “conscious" fashion labels get our utmost attention as we seek assurance that our purchases don't contribute to the suffering of...
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Evolution of Arab Fashion
Through the ages, fashion in the Middle East reflected the conservative yet dynamic history, the stability and upheaval, as well as the cultural diversity of the region, shaping distinct styles...
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Why Arab Fashion?
Striving to maintain a balance between their heritage and day-to-day fashion needs, many Arab brands have made it their mission to weave traditional styles with international trends bringing fresh, timeless,...
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Who, What & Where is Lokal?
So, what is Middle Eastern culture besides hummus and falafel? There is so much diversity and aesthetics in the cultural production of the Middle East. The complexity and mosaic of...