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Arab Fashion E-commerce Surge

Have you clicked “buy” lately? You’re not alone!

Startlingly, in 2022, 91% of MENA residents shopped online at least once! More markedly, nearly half of those purchases were clothing and accessories. Since there are now four times as many internet shoppers as there are in-store customers, traditional brick-and-mortar fashion retailers in the MENA region are implementing omnichannel strategies to stay competitive.

Today, more companies cater to niche markets, such as those interested in modest apparel, original bags or unique jewlery. Proudly, Lokal drives force in bringing attention to the extraordinary wealth of talent, style, and craftsmanship that originates from our side of the world, providing this original and carefully curated space where you can find a broad variety of stunning apparel and accessories created solely by Arab designers.


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